We
have decided as a group that the most suitable film production
company/institution to produce our film would be ‘Between The Eyes’.
This
company has recently produced films of the same genre to ours, such as: ‘Welcome
to the Punch’. An action Thriller production made from a mediocre budget,
similar to ours. This also shows that this production company would be more
likely to pick our film due to the genre. Another film that ‘Between The Eyes’
have produced in the not so popular British film, ‘Shifty’, also being an
action Thriller, however has the involvement of gangsters instead of
mercenaries. The main way that our film will generate revenue is primarily
based upon DVD sales, as this is not the type of film that will hit the large
popular cinema’s first time. As our film is a low budget British film it
would not be a huge success in Hollywood, however our type of film would be
popular in the gaming world due to the violence and action, which is very popular
and would appeal to gamers, which is a huge market in the US, bigger than the
film industry. We would then hope an American gaming distributor, such as
‘Magnolia’ would not distribute it to the cinema, but to Gaming consoles, such
as: Xbox LIVE, PS3 & PC to get ‘pay per view’. Also, an effort would be
made to distribute it to the television market, such as selling the rights to
Television stations, such as: BBC, ITV & Channel 4 and also film channels
like ‘Movies4Men’ located on Sky Movies, ‘Film 4’ etc. The production company,
‘Between The Eyes’ specialise in action Thrillers as mentioned above and from
research they seem to be successful, despite being low budget, being made by
non famous film companies & using first time film directors. The film
production company, ‘Between The Eyes’ has a target audience of males between
the ages of, 16 – 25 year olds and a secondary audience of 30+. We know this
due to their history of films produced (as mentioned above) obviously appeal to
younger men. If our film turned out to be a huge success in Britain then
we might try to promote it to US. However, before even aiming for the US
market, we would set our sights on Europe, and to do so we would try to sell
the rights to our movie to a EU distributor such as 'Artificial Eye'. Because
the company making our film is very low budget, to offset the costs of making
the film we might sell the European distribution rights in advance, this would
help us make some money to finish the film properly however it would mean we
were left with only North American and British rights. As first time film
makers this film would be about us building up a port folio of work rather than
making money and building up our reputation and making bigger films. In
order for us to promote our film on an international scale we will take our
film to film festivals in order to hopefully be picked up by a US distributor,
such as the ‘Weinstein Brother’ who are known for picking up successful British
films like ‘The Kings Speech’ and distributing them to them Worldwide to a
greater market.
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