Friday 14 March 2014
Thursday 6 March 2014
Task 4:The Use of Media Technology in the Construction Research and Planning and Evaluation Stages
logger website, Final Cut Pro, Photoshop, Youtube, Google, and Wix website to create a website for the artist.
During preproduction, a lot of work has been put into research and planning as it is important for the campaign to be able to identify the conventions of artist and music video. According to Richard Dyer, in order to sell the artist, the star image needed to be fulfill, to achieve this I used the Google website to look into many artists' websites in order to find the convention of the real and organic artists' websites. Those website that I had looked through were of John Mayer's, Katy Perry and C2C. C2C is the original band that perform the song "Down the Road" that I choose to make the music video to promote. I also used Youtube as a part of my research as i need to look at artists that share the similar genre to my artist, Dance and alternative, as I need to look into their star images that have been successfully established and try to recreate something similar for my artist, Luella Rouge.
During postproduction, Google was also used to make a research and prepare me for making a CD digipak to help with the campaign to market my artist. CD digipak were solely made by my iphone camera and Photoshop as all the footage that are used were taken by myself and use the photoshop to edit them into the CD album cover . Website was create after the music video was made and in order to do this I used the website called "Wix". Wix is the website that enables people to create their website for their own use with free of charge. I also used Blogger website to record most, if not all, of the process during post, pre and the production stages.
Monday 24 February 2014
Task 4: Preparation - Director's Commentary Script
DOWN THE ROAD:
Molly: throughout this music video commentary we are going
to be talking about how we used digital technology all the way through the
course to create a successful creative product.
Archie: During the pre-production one of our set tasks was to
create an animatic for our music video, in order to do this, we had to film
each frame of our story board with a Sony NX5 camera. After filming each frame
of the story board we uploaded the footage onto final cut pro.
Giorgio: We cut the shots together using final cut pro, this
helped us to realise what the finished product would look like.
Shane: After finishing the animatic we posted it onto
blogger. Blogger is a site that we used throughout the media course, it is a
great piece of online software because it allows you to have an ongoing diary
of the progress throughout the course.
Molly: We also considered google as a very important
platform because it gave us direct access to online media featuring on sites
such as YouTube and twitter, Which allowed us to share and collaborate and take
influence from existing videos and artists.
Archie: Another way in which we used google as a tool was
for our research and planning stages of our course, it gave us the access to
videos, pictures and web information, as a result it helped us on our way to
creating a good product because it was less time consuming.
Giorgio: Wesch argues that information is shared throughout
the world using different platforms such as google and YouTube, this allowed us
to research audiences, artists and locations relevant to our project, doing
this all via web 2.0.
Molly: On the shoot day we used a vast amount of digital
technologies, however, the most important one would be the camera. We Used a
Sony FS100 with various lenses of a fixed focal length for the different shot
sizes we wished to create. We also used a digital clapperboard for lip sync
purposes.
Archie: Another piece of technology that was extremely
useful on the shoot day was a camera placed on the ceiling of the studio what
this achieved was a time-lapse of the shoot day.
Shane: The reason why we decided to use this was because we
felt that it was important to show the details of the production because our
target audience can really capture and understand the atmosphere that we were
trying to portray.
Giorgio: This was great because it allowed us to look back
and see exactly what happened on the shoot day, another advantage of using this
meant that we could see the progress of the shoot day and the creative as well
as the decision making aspect.
Shane: for the post production of our video we used various
amounts of digital technologies to achieve what we wanted to, we made use
mainly of Photoshop for the editing of our CD digipack. We made use of final
cut pro for the editing of the footage we had shot on the day. And finally,
after effects to change the look of the video once we had edited it.
Molly: We used final cut pro, firstly, to select all the
shots we wanted and bin the ones that we were not going to use, then lip sync
the video to the audio track, this was all initially done on the timeline by
using markets for specific parts of the song, on both the footages audio with
the playback and the main audio track to lip sync the footage before editing.
Archie: We also used After FX to put the kaleidoscope effect
on the clips because the whole video was shot on a green screen.
Giorgio: Due to the fact that we had constructed an animatic
and storyboard beforehand, we had a fairly strong idea of how we wanted the
video to run as a whole. This meant that at the point where we started editing
the footage on final cut pro, the process ran very smoothly.
Shane: We were using digital technology meaning that we could go back and re edit decisions we had already made, meaning that we could get a stronger flow to the narrative
Thursday 30 January 2014
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