In order to make our thriller success in the market we need to identify our audience group. To do this we use the website www.uktribes.com to help us identify the target audience. We came to the conclusion that our main audience are emos, metalheads and scene kids. Because our thriller is quite similar to ‘The Expendables’ so there will be actions and a lot of tensions involved. This will caught the emos and metalheads attention because they listen to metal and heavy rock which is aggressive and we will use heavy metal in our thriller as well. We also use Russian mercenaries which fits into the stereotypes of Russian of being aggressive.
The stereotypes of emos and metalheads are that they like to listen to heavy, dark , loud, hardcore metal and rock music. They also like violence and death. Which again fits to our thriller because there will be a lot of killing, bloods and death involved.
according to the research the type of movies and TV shows that emos and metalheads watch are the normal movies that normal people watch such as Sons of anarchy, Breaking bad, The Walking Dead. however form the list of example we can see that they mostly watch the tv shows which involved drugs, dead, bloods and violence which again related to our thriller in term of violence.
Here is Chaos Sorrow, he is our ideal target audience. Chaos loves heavy metal bands and music, such as Megadeath and Metallica. Chaos wears dark clothes and loves really violent and aggressive action films and thrillers, which is exactly what our film is about. Also, Chaos likes to have lots of friends round who he plays guitar with, and they then watch films on the Xbox 360, and from their they can see our film on Xbox LIVE as we are going to market it in such a way through Magnolia and therefore not specifically try and aim for the cinema.
As we mention that our main target audience are emos, metalheads and scene kids. However we also aim at the young-teen audience age 15 to 25 as our secondary audience. Apart from these groups, we also aim at mid 30's that will watch this film at night drinking beers and nachos, perhaps coming back from the pub late at night these kind of people. The reasons why we aimed at them as secondary target audiences are that our thriller is in the action/thriller genre, which similar to The Expendables, The Bourne trilogy and the Inglourious Basterds.
From these films we can see that they are very similar to our thriller because they involve bloods, violence and guns which will catch the teenagers attention because according to the poll the majority of teenagers like to watch movies which involve violence blood and guns.
Name: Carl Chaos Sorrows
Email: chaossorrows@hotmail.com
Here, we have created an individual profile page for Carl Chaos Sorrows, who is the perfect type of person who we think would like our film. His goth/heavy metal like personality really connects with our film, 'Commando' being an action Thriller involving lots of fighting, action, deaths and gore.
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