Friday 24 January 2014

Preparation for Task 3: audience feedbacks III Focus Group

Focus Group

A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.



Here is an example of a funny focus group video made by Conan


This is another example of focus group made by Google on their new product

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