target audience

                      In order to find the appropriate audience group for my artist, i went on and did some research on the BPI website, which is a website of british music industry. In this website i discovered some insight about how the music has been purchased these days, some people may think like what i thought at first that digital sales would be priority of the industry due to the development of technology however the facts and figures has suggested otherwise.

The pie-chart illustrates overall percentage of UK music consumers.

                          Although their main sales came from physical format, i still believe that as technology improves the digital format will someday overrun the physical format with this theory i then did some more research and found facts that percentage of digital format consumers has increased in the past 3 years and 70% of digital format consumer came form male audience. Also

                           After read through these facts, i think our primary target audience would be male age 17-27 years old as these people would be the one who purchase music through online media, as these are the age that have the most usage of internet. As we all know that internet can play a crucial part in term of marketing and distribution, by choosing these audience as targets, hopefully they would use internet to access to our artist and perhaps help advertise to their friends as well.
                           As the genre of our music is quite Alternative, i think we would be focus on schoolboys, university, or even newly graduated. Within these group we will then look for quite more alternative such as skater, hippies. We would also cover a large area of audience as we will try to aim at the EU audience. However, we would mainly focus France, Germany, Netherlands, and UK as our first priority. Within these countries we will aim at VALS of experiences, rebels, drifters, and trendies.