A storyboard is a graphical representation of the camera shots in a film sequence which are connected together to create a 'narrative flow'. It is similar in appearance to a comic-strip. The story of the film is visualised by a series of drawings which depict the location, characters, props and setting of each shot. Beneath the images there are captions detailing action, camera directions, lighting direction and sometimes basic dialogue.
An example of a storyboard
The storyboard can be considered as a blueprint of the original intentions and provides a framework against which changes can be judge.
Matthew Jones, the television script editor of Red Productions stated "In a production meeting, a picture really is worth a thousand words. You can script a sequence in words as cleverly as you like, and there is always be someone misunderstanding. But if you use storyboards, it becomes so much easier to communicate your visual and dramatic ideas"
This is a video of how to draw a storyboard, as initially people thought drawing a storyboard is hard, including me. However, when i watch this video i've found many useful and effective guidelines on how to draw an easy storyboard.
In order to find the appropriate audience group for my artist, i went on and did some research on the BPI website, which is a website of british music industry. In this website i discovered some insight about how the music has been purchased these days, some people may think like what i thought at first that digital sales would be priority of the industry due to the development of technology however the facts and figures has suggested otherwise.
The pie-chart illustrates overall percentage of UK music consumers.
Although their main sales came from physical format, i still believe that as technology improves the digital format will someday overrun the physical format with this theory i then did some more research and found facts that percentage of digital format consumers has increased in the past 3 years and 70% of digital format consumer came form male audience. Also
After read through these facts, i think our primary target audience would be male age 17-27 years old as these people would be the one who purchase music through online media, as these are the age that have the most usage of internet. As we all know that internet can play a crucial part in term of marketing and distribution, by choosing these audience as targets, hopefully they would use internet to access to our artist and perhaps help advertise to their friends as well.
As the genre of our music is quite Alternative, i think we would be focus on schoolboys, university, or even newly graduated. Within these group we will then look for quite more alternative such as skater, hippies. We would also cover a large area of audience as we will try to aim at the EU audience. However, we would mainly focus France, Germany, Netherlands, and UK as our first priority. Within these countries we will aim at VALS of experiences, rebels, drifters, and trendies.
Today
we have Emily Tedrake came into our classto talk to us about the music industry. She works for Polydor Records as
a video commissioner based in London.
She commissions Music video for
music artists such as Ellie Gouding, Lana Del Ray. She also works closely with
Artist and Repertoire and researches directors.
The budget for each music video is
varied from £1,000- £10,000, which consider as cheap while the quite expensive
ones are from £15,000 up to £100,000
Emily presented treatments for Ellie Goulding- Burn, James Blake -
Overgrown & White Lies – First time caller.
Ellie
Goulding’s Burn
Treatment
– images used are suggestive of content and theme, but also realistic on behalf
of the director.Uses specific
references for the look of the video, specifies location, how are you going to
shoot the band, what will props will look like, also considers casting etc for
narrative.Will need to consider wether
Ellie have the right star image and styling.The treatment covers the most important parts.The director will then storyboard the video –
an important visual process in the shooting of the video.
A
bog production 70 -100 extras. 12 hour shoot on a military base, needed
permission, risk assessments etc needed.Used location, narrative, performance and lyp sync.
James
Blake - Overgrown
– one of Emily’sfavourite, no visual images to this
treatment.Shot in Los Angeles over two
days.£30,000 budget& top named director.Lots done in post-production, highly stylised
with lighting.Cabin built in studio,
green screen on windows, uses a time lapse.Cabin put in hillside in post-production.Starry sky is post as are the grim
reapers.Use professional backing
dancers.Gets across a fantastic star
image and this has to match the music.Where Ellie had scale energy and colour, James Blake is elegant and
simple.
White
Lies, First Time Caller- £15,000 budget, a French Director.
Wrote
a synopsis and images of the concept.The director interpret the song, and provide a music video breakdown in a
few short paragraphs.Lots of image
based theme, with location of performance (Paris), representation of pretty
girls etc.Director then goes to the
production company and a schedules a shoot.The director and producer work together to get the shoot together.Used a street workout team – focused on
bodies as representational.
Before
making this video there are two versions – a band performance and then re-shot
a 16mm performance under Emily at Polydor earlier this year.
The
1975 – £15,000 budget, two day shoot.This is an example of performance based video, re-shot by Emily at
Polydor.Is this what you can reproduce
in the studio?Obviously low
budget.Emily has lots of energy and the
band do perform – this is the USP for the audience and the use of whip
pans.It is clear who the target
audience is for this video – look at style and youth culture following.
Here are some of our rough ideas for the music video "Down The Road" of what we wanted to be happened and we also did some rough timelines as a first draft as a mind-map.
