Emily's treatments

Today we have Emily Tedrake came into our class  to talk to us about the music industry. She works for Polydor Records as a video commissioner based in London.

            She commissions Music video for music artists such as Ellie Gouding, Lana Del Ray. She also works closely with Artist and Repertoire and researches directors.

            The budget for each music video is varied from £1,000- £10,000, which consider as cheap while the quite expensive ones are from £15,000 up to £100,000

            Emily presented treatments for Ellie Goulding- Burn, James Blake - Overgrown & White Lies – First time caller.

                                                               Ellie Goulding’s Burn

Treatment – images used are suggestive of content and theme, but also realistic on behalf of the director.  Uses specific references for the look of the video, specifies location, how are you going to shoot the band, what will props will look like, also considers casting etc for narrative.  Will need to consider wether Ellie have the right star image and styling.  The treatment covers the most important parts.  The director will then storyboard the video – an important visual process in the shooting of the video.

           A bog production 70 -100 extras. 12 hour shoot on a military base, needed permission, risk assessments etc needed.  Used location, narrative, performance and lyp sync. 

                                                         James Blake - Overgrown

 – one of Emily’s  favourite, no visual images to this treatment.  Shot in Los Angeles over two days.  £30,000 budget  & top named director.  Lots done in post-production, highly stylised with lighting.  Cabin built in studio, green screen on windows, uses a time lapse.  Cabin put in hillside in post-production.  Starry sky is post as are the grim reapers.  Use professional backing dancers.  Gets across a fantastic star image and this has to match the music.  Where Ellie had scale energy and colour, James Blake is elegant and simple.

White Lies, First Time Caller- £15,000 budget, a French Director. 

Wrote a synopsis and images of the concept.  The director interpret the song, and provide a music video breakdown in a few short paragraphs.  Lots of image based theme, with location of performance (Paris), representation of pretty girls etc.  Director then goes to the production company and a schedules a shoot.  The director and producer work together to get the shoot together.  Used a street workout team – focused on bodies as representational.

White Lies

Before making this video there are two versions – a band performance and then re-shot a 16mm performance under Emily at Polydor earlier this year.

                  The 1975 – £15,000 budget, two day shoot.  This is an example of performance based video, re-shot by Emily at Polydor.  Is this what you can reproduce in the studio?  Obviously low budget.  Emily has lots of energy and the band do perform – this is the USP for the audience and the use of whip pans.  It is clear who the target audience is for this video – look at style and youth culture following.

The1975 - SEX from Adam Powell on Vimeo.